Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

British Advertising Regulator Making Itself Felt Online
New York Times
PARIS — In the digital world, the most effective advertising is not always advertising in the traditional sense. Instead of buying ad space ...

and more »

PR Web (press release)
Maine's Rinck Advertising Collaborates with Patrick Dempsey to Design Custom ...
PR Web (press release)
The creative team from Rinck Advertising, Karly Eretzian and Laura Davis, collaborated with the television actor, Patrick Dempsey, to create a custom ...

and more »

Truth in advertising on cigarette brands
Detroit Free Press
This law applies to tobacco packaging and any tobacco-related advertising. As of June 22, tobacco manufacturers were prohibited from producing any more ...
We Mind the Smoke, But Not SmokingVancouver Sun (blog)

all 17 news articles »

Newspaper hires new advertising director
Statesman Journal
Beth Sell, who left the Statesman Journal in 2004 after five years in its advertising department, ...

and more »

The Guardian
Online advertising still doesn't pack a fraction of print's punch
The Guardian
Even when you've killed all the forests and lugged them around the country, the old combination of cover price and advertising revenue comes out on top, ...

and more »

The Guardian
China and the cult of 'celebrity' advertising
The Guardian
Even in the paparazzi gym-and-swimwear shots, Diana never appeared quite like this: playing the cello clad only in bra and knickers (and regal tiara). ...


DMA Releases Quarterly Business Review (QBR) for Q2 2010
PR Newswire (press release)
DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, ...

and more »

BBC News (blog)
Should world landmarks be sponsored?
BBC News (blog)
Companies will be asked to offer at least $25 million for restoration in return for being allowed to use the Colosseum for advertising. ...
Historical dilemmaBBC News

all 3 news articles »

Billy Elliot – DPAC Debut via a New Mobile Billboard Advertising Campaign
PR.com (press release)
Do Mobile Advertising is excited to announce a new mobile billboard advertising campaign with DPAC to promote “Billy Elliot” The Best Musical of the Decade ...

and more »
Google News
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Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends a film that just came out: "You've GOT to see... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to get the best return possible. To do that you need... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your... Read More

The SKINNY on Radio Advertising

From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry... Read More

Direct Mail Catalogs & Brochures: Write Captions That Sell

Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular... Read More

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water... Read More

7 Unique Ways To Get FREE Advertising

1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.... Read More

Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people, you may have skipped down to the bottom to see... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition, close the deal, and even build repeat business."Most brochures are... Read More

Yellow Pages Ads - Buying Secrets

Yellow Pages Ads - Buying SecretsOK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text Adverts are a form of low cost advertising used by... Read More

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in... Read More

How to Know if Direct Mail Will Work for Your Business

Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.In other... Read More

Present Your Product On A TV Show for FREE

Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is... Read More

Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this... Read More

Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is... Read More

Advertising Headlines and How to Write Them

1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market. Target your direct marketing lists. Identify who you are selling... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create. They also allow you... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is not the only parameter. You must know what it is... Read More

A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you... Read More