Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:


Hot Hardware

Commodore To Ship AMIGA-Branded All-In-One PCs
Hot Hardware
Commodore USA has just acquired the rights to re-use the AMIGA branding, and they're planning to do so on all-in-one keyboard computers. ...

and more »

IndyPosted

AMD Drops ATI Brand Name for Graphics
PC Magazine
AMD has also stated that it will make available a version of the new Graphics logo without specific AMD branding. All exisiting products will retain the ...
AMD to retire ATI brandingZDNet (blog)
AMD to dump ATI brandRegister
AMD reveals plans to retire ATI graphics brandApple Insider
Afterdawn.com -DailyTech -SlashGear (blog)
all 168 news articles »

Search Engine Journal

Facebook – A New Marketing Avenue
Hope News
Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. ...
Social media engagement 'can boost online PR'Internet Marketing News

all 27 news articles »

Behind The Curtain 26: Branding Humboldt's Finest
Arcata Eye
“I just hope we are doing the right thing – looking into packaging and branding before the laws have changed seems like putting the cart before the horse,” ...


KUOW NPR

Shaped by the World: William Gibson on 'Zero History'
BlackBook Magazine
And since your recent books have focused a lot on branding, some might wonder if you've become a dedicated label hound. Just to look at me, ...
Prophet of the Real: An Interview with William GibsonSeattlest
Gibson's ZERO HISTORY: exciting adventure that wakes you to the present-day's ...Boing Boing (blog)

all 5 news articles »

AMD defends decision to bin ATI brand
ZDNet (blog)
Following screams and howls from enthusiasts who are attached to brands and branding, AMD defends ...

and more »

The Dieline (blog)

The Value of 3D Branding
The Dieline (blog)
Anyone working in a brand agency for any period of time will have received this brief many times, and while this approach ...


DailyTech

HTC's dual-mode Droid lookalike exposed by the FCC
Geek.com
It looks like a device that could belong to the Droid family of smartphones, but there's no way of confirming this because it lacks any such branding. ...
HTC Android Slider hits FCC with Verizon colorsFone Arena (blog)

all 45 news articles »

PR Web (press release)

Branding Expert Kasey Sixt Featured at Upcoming Onrec Recruitment Conference
PR Web (press release)
Kasey Sixt, CKR Interactive's Vice President of Branding and Social Media Initiatives, discusses how recruiters can make the most of social recruiting. ...

and more »
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Into The Limelight

To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention.... Read More

A Lesson in Branding from Paris Hilton

I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her... Read More

The Big Uneasy: Clearing the Clouds of Guess

People often come to me to assist them with developing their brand because they are unable to accomplish the business... Read More

Why You? -- Professional Identity Branding

You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself... Read More

No Logo? Launching A Business Without a Logo Can Sabotage You

Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing... Read More

Donald Trump On Branding - Brand Identity Guru

Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum... Read More

9 Keys to an Effective Logo

The right logo, with the right characteristics, will boost your visibility, credibility and memorablity ? which means more business for... Read More

Why Should I do Business With You?

It's the question that is on the minds of all our customers regardless of what products or services we are... Read More

Living Your Brand on the Web - Part 2

Now that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to add a couple... Read More

Getting Started in the Mail Order Business. How Much Does It Cost?

INTRODUCTION To get any business started successfully takes many ingredients. All requirements fall into one of the following four key... Read More

The Big-Pay Off -- Brand Value

Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility... Read More

Quality and Service - Yeah, Right!

One of the critical drivers of business success is having a unique competitive advantage. Most managers understand that to attract... Read More

Branding Guru - Brand Identity Guru

Branding TodayHave you ever had a good brand experience? How about a bad brand experience? Is there a difference in... Read More

Your Identity Speaks Loudly...What Are You Saying?

Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in... Read More

Three Brand Identity Myths That Will Bring Your Business Down

To begin, let's define "Brand Identity," which is the combination of consistent visual elements that are used in your marketing... Read More

Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards

June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit.... Read More

Branding Advertising Agency

Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings.... Read More

Brand Identity and the CEO

This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. "What... Read More

Branding Junk Removal - He Did It, Can You?

What does it mean to be remarkable?Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996 was operating the million... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a... Read More

Are You Brand Worthy?

Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the world of advertising. Successful branding is best illustrated by the... Read More

Managing the Corporate Brand - a Reputation Perspective

Adored, respected and coveted by customers and organisations alike, corporate brands represent one of the most fascinating phenomena of the... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)

Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic...All these... Read More

Build Customer Loyalty by Promoting Your Customers

Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your... Read More