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Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More








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Ebooks, Scripts,
Websites, and more... To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention.... Read More I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her... Read More People often come to me to assist them with developing their brand because they are unable to accomplish the business... Read More You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself... Read More Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing... Read More Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum... Read More The right logo, with the right characteristics, will boost your visibility, credibility and memorablity ? which means more business for... Read More It's the question that is on the minds of all our customers regardless of what products or services we are... Read More Now that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to add a couple... Read More INTRODUCTION To get any business started successfully takes many ingredients. All requirements fall into one of the following four key... Read More Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility... Read More One of the critical drivers of business success is having a unique competitive advantage. Most managers understand that to attract... Read More Branding TodayHave you ever had a good brand experience? How about a bad brand experience? Is there a difference in... Read More Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in... Read More To begin, let's define "Brand Identity," which is the combination of consistent visual elements that are used in your marketing... Read More June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit.... Read More Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings.... Read More This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. "What... Read More What does it mean to be remarkable?Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996 was operating the million... Read More You work hard getting the right cover message and words for your brochure. Now, you want to give it a... Read More Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed... Read More Branding: it's a term that carries great weight in the world of advertising. Successful branding is best illustrated by the... Read More Adored, respected and coveted by customers and organisations alike, corporate brands represent one of the most fascinating phenomena of the... Read More Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic...All these... Read More Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your... Read More
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websites
Into The Limelight
A Lesson in Branding from Paris Hilton
The Big Uneasy: Clearing the Clouds of Guess
Why You? -- Professional Identity Branding
No Logo? Launching A Business Without a Logo Can Sabotage You
Donald Trump On Branding - Brand Identity Guru
9 Keys to an Effective Logo
Why Should I do Business With You?
Living Your Brand on the Web - Part 2
Getting Started in the Mail Order Business. How Much Does It Cost?
The Big-Pay Off -- Brand Value
Quality and Service - Yeah, Right!
Branding Guru - Brand Identity Guru
Your Identity Speaks Loudly...What Are You Saying?
Three Brand Identity Myths That Will Bring Your Business Down
Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards
Branding Advertising Agency
Brand Identity and the CEO
Branding Junk Removal - He Did It, Can You?
Too Dull? Too Sharp?
Are You Brand Worthy?
The Art of Successful Branding
Managing the Corporate Brand - a Reputation Perspective
Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)
Build Customer Loyalty by Promoting Your Customers
How brand management can help utility organisations to create a... Read More
Now that everyone has conformed to Living Your Brand on... Read More
How is branding different than marketing?Branding is not so much... Read More
Branding is one hot topic, although it is wildly misunderstood.... Read More
Branding your comapny should be the first thing a company... Read More
It's the question that is on the minds of all... Read More
Why pay a high priced PR agent when you can... Read More
Companies work hard building the strength of their brands -... Read More
Consumers perceive and accept many brands within a certain trade... Read More
One of fiction's finest marketing minds, The Cheshire Cat, once... Read More
1. Never send a letter that weighs less than 30... Read More
Wondering if a trademark is important to you as a... Read More
Feel that? The crisp tingle in the air? It's fall.... Read More
Parades happen in every big city and many small towns.... Read More
You don't think twice about a business card and letterhead... Read More
Any business with the minimum interest to be successful should... Read More
Whether it's your business card, tagline, article title, web site... Read More
You wouldn't skip letterhead when sending out a sales letter... Read More
Every day, the average person is exposed to millions of... Read More
Branding Services is a tactic that marketing executives and managers... Read More
You'd have to labor to shield yourself from the power... Read More
Well not everyone is aware that McDonalds also owns several... Read More
One of the critical drivers of business success is having... Read More
On question I have been asked over and over again... Read More
Starting a business can take a lot of time, money,... Read More
Branding Branding |