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If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More




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Ebooks, Scripts,
Websites, and more... Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention,... Read More Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations.... Read More Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success... Read More What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you... Read More You've done it. Gotten that press release written. Now you're ready to send it out to your carefully chosen list... Read More It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free,"... Read More Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic... Read More It is important in this new paradigm of political correctness to tone down the language a bit. In this present... Read More The single most important element of your website's copy is the headline. Take away practically everything else and you can... Read More In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose... Read More Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account... Read More Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable... Read More Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that... Read More People tend to read your ads and sales letters in 2 different ways:1. Word For Word2. Skim through it and... Read More An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing... Read More Think about how much you read about and spend on health and fitness.Do you ever exercise? Take supplements? Go on... Read More When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not.... Read More I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that... Read More Most people can write. Some can even write well. But only a few individuals can write as quickly and persuasively... Read More Ever wish for your own copywriting business?Ever wish you could become one of those internet marketing gurus and live out... Read More A few weeks ago I wrote some copy for a business owner "Marvin." My copy was hard-hitting but honest and... Read More Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally... Read More According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the... Read More Now that your website is up and running, it's time to add content. Fresh content will make your site interesting... Read More If your ad is not generating a lot of sales, the reason may be because it is not effective.Here are... Read More
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websites
Dont Forget The Copywriting
How Writing Radio Can Help You Become a Better Writer
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The Lost Art Of Fundamental Copywriting
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The One Word Every Prospect Craves
Its Time To Start That Swipe File
Bullshit Avoid the use of the word Bullshit
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Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
Is Freelance Hiring Right For You?
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Do You Make These 5 Mistakes When Writing Sales Copy?
How to Hold Peoples Interest throughout those Long Copy Sales Letters
Want a Sticky Site That Sells? Forget Content!
Health and Fitness: A Huge Industry in Need of Writers
Grammatical Mistakes DONT Sell
A Quick Free n Easy Content Writing Course
Professional Writing: Six Great Reasons to Hire a Writer
Accelerate Your Freelance Copywriting Master Business Plan!
Getting Over Copy Shock
Organizing Your Data to Write Better Copy
Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!
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Professional copywriters are well-familiar with what's commonly referred to as... Read More
In order to make more sales and get more profits... Read More
From time to time you will be faced with an... Read More
Today I am having a rant inside of my own... Read More
Writers write just like painters, paint on canvas. This is... Read More
If you are interested in creating information products, you will... Read More
One of the most important aspects of a website today... Read More
If you write copy you need a swipe file. A... Read More
Writing copy has sometimes been compared to an "art." While... Read More
Content is king. Without content your website is an empty... Read More
About 50 years ago, movie serials kept theater crowds coming... Read More
New to tech-writing, or thinking about starting? The key to... Read More
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
Most people can write. Some can even write well. But... Read More
One statistic shows that over 80% of all buying decisions... Read More
Did you ever wish you could afford to hire one... Read More
Writing for the search engines is much different than writing... Read More
Summer is finally here and school is out, but learning... Read More
One of the keys to writing good marketing copy is... Read More
An interesting debate is currently raging among copywriters, web designers... Read More
As with any business, becoming a freelance business plan writer... Read More
It's a common approach to writing copy. You begin by... Read More
Several years ago, when I was working for an agency,... Read More
I know, I know. Times are tough. You have to... Read More
Thinking of hiring a staff writer? Think again. Below, I... Read More
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