In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Rosetta Stone's Management and Marketing Woes
BusinessWeek
Although the company has so far opened direct-marketing offices in Japan, the UK, South Korea and Germany, Adams sees potential for growth into more ...

and more »

Marketing Fanciful Items in the Lands of Make Believe
New York Times
... a compelling experience, an online network and a fun and engaging experience,” said Beth Harrison Meyer, Powermat's vice president for global marketing. ...

and more »

Marketing of 'Camp Rock 2: The Final Jam' focuses on music, not merchandise
SYS-CON Media (press release) (blog)
Marketing this movie has been different than the first installment — and even Disney Channel's High School Musical trilogy. Finding merchandise is almost ...

and more »

msnbc.com

Craigslist's Self-Censorship Is Smart Marketing
BNET (blog)
When writing about Sales, he draws on his prior experience marketing and selling multi-million dollar computer systems, his daily experience selling his own ...
Is Craigslist bluffing over adult ads?CNET

all 1,415 news articles »

Los Angeles Times

IPhone-clone maker Meizu also uses Apple-style marketing
Los Angeles Times
... legions of fans both at home and abroad, Meizu has taken the unusual step for a Chinese manufacturer of imitating a foreign brand's marketing strategy. ...


COO Mark Donovan Talks Marketing The Kansas City Chiefs
Arrowhead Pride (blog)
They were fifth in marketing at one point under Lamar; you won't see that again." So which one is it? Donovan's hire was lauded by some because they see him ...

and more »

Search Engine Journal

Facebook – A New Marketing Avenue
Hope News
Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than ...
SMEs use social media marketing on a daily basisEquimedia Marketing News
Traditional Networking vs Social Networkingbtob
Social media engagement 'can boost online PR'Internet Marketing News
Inside Self-Storage -USA Today
all 27 news articles »

CBC.ca

Samsung Galaxy Tab Strong Support for Mobile Marketing Industry
Prfire (press release)
AutoTrafficAvalanche.org reports the strong connection between Samsung Galaxy Tab launch and emerging mobile marketing industry. After many speculations but ...
Wicked Samsung Galaxy Tab advert gives Apple's marketing machine a run for its ...Geek.com

all 1,589 news articles »

Summary Box: WTO chief Lamy wants G20 trade push
BusinessWeek
Internet Marketing Master's Degree Earn your degree online with Full Sail University & prepare for your new career! Internet Marketing Bachelor's Degree ...

and more »

Search Engine Journal

Social Media Marketing is a PR Function
Search Engine Watch
Clearly, it's having a big impact on marketing. Arguably, it has changed the face of marketing forever. Or has it? Yes ... and no. ...
Social Media Marketing – NOT for Everyone?Search Engine Journal
Can social media marketing be quantified?DirectNews
Why social media needs to learn the marketing basicsEconsultancy (blog)
PR-USA.net (press release) -Wire Service Canada (press release) -Mashable (blog)
all 10 news articles »
Google News
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The Key to Success

Good business is about communication... not just what you say but...Early Monday morning the phone rang in my office; it... Read More

How to Put the Profit Producing Power of Couponing to Work for You

Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business.Because coupons "pull... Read More

Ten Easy Marketing Tasks You Can Do NOW

Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling ? The Final PartAdditional Lessons... Read More

Copy SoapNet and Make Money

Whether you want to admit it or not, soap operas may hold the key to your home business success. This... Read More

Creative Marketing: Just Your Style

You've enlisted some of the traditional marketing methods to sell your services: you received some publicity in your local paper;... Read More

Client Attraction Technique #1: Niche Marketing

When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or... Read More

Who is Your Perfect Client

When I started my coaching practice I believed that I could coach anyone. My marketing wasn't targeted. Taking a few... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1

In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help... Read More

Stay in Touch with Leads and Get More Closes

How many leads have come into your business since the beginning of time that never closed? That is a salient... Read More

Plant a Seed and Watch Your Business Grow

Do you have all the business you could possibly want or need? If you're like me, you're still growing your... Read More

Trigger Button Marketing

Sometimes, experiencing bleak sales is a matter of failing to find your prospective customers' trigger buttons.By trigger buttons, we mean... Read More

Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials

You DO use direct marketing for your small business? right? If so, you're taking advantage of the most cost-effective means... Read More

How to Brief a Marketing Agency

A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it... Read More

Good News Travels Fast

This newsletter is full of opportunities staring you in the face. If you don't believe me, write and tell me... Read More

Your 30 Second Commercial

This tip is so simple, that many people we've talked with never bother using it, but it is highly effective.... Read More

Six Essential Principles for Marketing to Women Business Owners

Marketing to women entrepreneurs is not difficult. You just have to follow six easy, but essential, principles.As of 2004, there... Read More

Marketing Flat? Is It Your Plan or Your Vision?

60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in... Read More

8 Secrets to Marketing Success

The profits of a business are totally dependent on marketing. Otherwise few, if any, sales will be generated. But what... Read More

Using a Contact List Profitably Part One

In previous articles, we discussed the generation of a contact list. This time, we look at one idea on what... Read More

Networking Basics Turn Yourself Into A Profit Making Giant

I would like to introduce you to one of my brick and mortar business I run. It is called AFM... Read More

Marketing Messages: Your 10 Most Important Business Principles

As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking.No matter whether or not... Read More

Developing a Contact List- Part One

One of the most essential things to successful networking is your Contact List. When you start a business, developing one... Read More

Catalogs are Selling Machines

If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs,... Read More

Marketing Through Associations

2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking for new list sources - everybody's tired of mailing to... Read More